Brand design for Salome care

We had the privilege of designing the brand identity, marketing materials and website for ‘Salome Care’, a UK-based assisted living care home. The brief required us to create a design inspired by Adinkra symbols, particularly ‘Fihankra’.

This symbol, representing a compound or courtyard house, embodies security, safety, solidarity, and communality—concepts deeply aligned with Salome Care’s ethos. The theme was intriguing and inspired us to craft a thoughtful and creative design.

While our initial design seemed complete, we felt it lacked an element that fully captured the essence of the logo. Though the ‘heart’ was in the right place, something still felt incomplete.

After careful reflection, we incorporated a ‘heart’ symbol at the center to convey care and love, giving the logo a holistic and meaningful touch. The client was delighted with the final design, and it was truly a pleasure to work on this project.